Privacy Policy

“Affiliate” means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
“Company” (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to ALKE BUILD SOLUTIONS.
“Cookies” are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
“Country” refers to India.
“Device” means any device that can access the Service such as a computer, a smart phone or a digital tablet.
“Partners” shall mean the masons, architects, dealers, trade partners and non-trade partners associated with the Company.
“Personal Data” is any information that relates to an identified or identifiable individual.
“Service” refers to the Website/Application.
“Service Provider” means any natural or legal person who processes the data on behalf of the Company.
“Usage Data” refers to data collected automatically, either generated using the Service or from the Service infrastructure itself.
“Website” refers to the official website of ALKE BUILD SOLUTIONS.
“You” means the individual accessing or using the Service.



 
2. CONTEXT AND PURPOSE
This Privacy Policy is published in compliance with:

• Section 43A of the Information Technology Act, 2000

• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPDI Rules”)

• Information Technology (Intermediaries Guidelines) Rules, 2011

• Digital Personal Data Protection Act, 2023 (“DPDP Act”)

3. COLLECTION OF PERSONAL INFORMATION
When you access the services, we may ask you to voluntarily provide us with certain information that personally identifies you.
Information collected may include (but is not limited to):

• Name, address, mobile number

• Bank details

• Data regarding your usage of our services

• Other information voluntarily provided through emails, calls, forms, or interactions

This information may constitute “personal information” or “sensitive personal data or information” under applicable laws.
Sensitive Personal Data may include:

• Passwords

• Financial information (bank accounts, credit/debit card details, payment instruments)

• Information received under lawful contract

• Visitor registration details

• Call data records

Information freely available in the public domain shall not be regarded as personal information.
4. PRIVACY STATEMENTS
4.1 Consent
Collection, use, and disclosure of Personal Information requires express consent under the DPDP Act. When our Portal collects Personal Data, a consent pop-up/notice will be provided. By agreeing, you consent to the collection, storage, usage, disclosure, processing, and transfer of your Personal Data for the purposes mentioned in this Policy.
A Grievance Officer shall be appointed as per the DPDP Act.
4.2 Use of Information
Information provided by you may be used for:

• Publishing user-generated information (accessible only by the concerned individual or Partners)

• Contacting you for product/service feedback

• Analyzing usage patterns

• Promoting safe services

• Informing about offers, updates, events, educational content

• Customizing user experience

• Detecting fraud and enforcing terms

4.3 Legal Disclosure
ALKE BUILD SOLUTIONS may disclose personal information if required by law or if necessary to:

• Protect its rights or others’ rights

• Prevent harm

• Prevent fraud

• Enforce Terms of Use

4.4 Statistical Data
We may periodically disclose general statistical data such as number of users, services purchased, etc.
4.5 Data Transfers
Your Personal Data may be processed at Company offices or other locations where processing parties operate. By submitting your information, you agree to such transfers.
4.6 Your Duties
You are responsible for maintaining accurate information. If any information provided is false or outdated, ALKE BUILD SOLUTIONS may discontinue services at its discretion.
4.7 Termination
You may request account cancellation via support. We will not retain personal data unless required by law.
4.8 Cyber Information and Cookies

• The Company may collect IP address, OS, browser type, ISP name, email patterns for analytics.

• Temporary cookies may be used for technical and administrative purposes.

This data will not be linked to personal information for third-party sharing.
4.9 Third-Party Links
The Company is not responsible for third-party websites linked from its services.
4.10 Security Measures
ALKE BUILD SOLUTIONS adopts reasonable security practices including:

• Data encryption

• Private cloud storage

• Restricted server access

• Regular security updates

• Password and key rotation

However, the Company shall not be liable for losses caused by hacking, phishing, or theft of user devices.
4.11 Applicability
All clauses apply to Users and Partners.
5. CONFIDENTIALITY

• Personal Information is maintained electronically with reasonable safeguards.

• Users must notify the Company immediately in case of unauthorized account use.

• Access is provided strictly on a need-to-know basis.

• The Company is not responsible for breaches beyond its reasonable control.

6. DISCLOSURE OF PERSONAL DATA
a. Business Transactions
In case of merger, acquisition, or asset sale, Personal Data may be transferred.
b. Service Providers
We may share data with service providers for operational purposes.
c. Law Enforcement
Data may be disclosed to courts or government authorities as required by law.
d. Legal Obligations
Data may be disclosed to:

• Comply with legal obligations

• Protect Company rights

• Prevent wrongdoing

• Protect user safety

• Prevent legal liability

7. AMENDMENTS
ALKE BUILD SOLUTIONS may update this Privacy Policy at any time. Continued use of services after updates implies consent.
8. DELETION OF PERSONAL INFORMATION
Under the DPDP Act, you may withdraw consent. However, the Company may retain information where legally required.
9. GRIEVANCE OFFICER
In accordance with applicable laws:
Name:
Address: 
Phone: 
Email:
For grievances related to data privacy, contact: [Official Support Email]
10. JURISDICTION
This Privacy Policy shall be governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the Courts of Andhra pradesh
If you would like, I can also:

• Make this legally stronger and more startup-friendly

• Customize it specifically for a construction/building materials business

• Convert this into a website-ready formatted version

• Add a GDPR-compliant international clause